About Us

We build winery direct brands with a promise to deliver quality, value and relevance. Our experienced team works to exceed your expectations at every step of the way.

Centrally located in Santa Rosa, Sonoma County, our team consists of winemakers, brand developers & designers, compliance experts, accountants, and a full bottling crew.

Dennis Carroll,

For over twenty years Dennis has been building organizations that develop nationally distributed and private label brands covering price points from $8-$100 bottle. He has a strong understanding of the production, marketing, and regulatory conditions impacting wineries and retailers.

Patrick Morgan,
V.P. Operations

During his twenty years in the wine space, Pat had the opportunity to develop a private label division for a major retailer that included products from around the world. He truly understands what’s important to our customers and leads our operational team to over deliver on our promise of quality, value, and relevance.

douglas roosevelt,

Allured by wine country at a young age, Doug took a left turn after graduating from business school. During his first harvest internship he enrolled in the UC Davis Enology program where he later received a winemaking certificate. We were lucky enough to snag him after stints at Peju Province, Gundlach Bundschu and Hanna wineries.

thomas carter,
wine club manager

Thomas exudes the congeniality he picked up during his stints in tasting room management. Equally a lover of people and wine, he knows what consumers connect to and he ensures we deliver just that. Thomas specializes in case good fulfillment for our wine club customers.

jim gherlone,
national accounts director

Jim has likely built more private label business for retailers than anyone else in the country. He lives and breathes brand development and does an incredible job of identifying opportunities for his customers.

anna frizzell,
creative services manager

Anna comes from a design background, but along the way has spent time in the restaurant business, and even worked for a wine & spirits distributor. All contributing to her well rounded insight of the wine industry and brand development at large.